New Scottish Food and Drink TV Channel

TV Hub

New TV channel turns spotlight on Scotland’s food and drink

Food and drink connoisseurs can get a flavour of our nation’s rich natural larder thanks to the launch of an online TV hub dedicated to promoting Scotland as a Land of Food and Drink during this landmark year.

 Launched today (Feb 19), Scottishfoodanddrink.tv will showcase Scotland’s world-class products, artisan and large scale producers and foodie events during 2014 – bringing our premium produce to life for consumers, producers, industry leaders and the media both at home and abroad.

The TV hub was created to reinforce Scotland’s growing international reputation as a Land of Food and Drink as part of 2014 Food & Drink – an industry-led campaign supporting the value growth of the sector to £16.5 billion by 2017.

Some of Scotland’s leading food and drink brands and producers are featured on three themed channels including ‘Our Stories’, ‘Scotland’s Larder’ and ‘What’s On’. Viewers can view clips from artisan and large scale producers spanning: Bruce Farms, Macsween, Rannoch Smokery, IceDelight, Allanwater Brewery, Tennent Caledonian, The Highland Chocolatier, Scotty Brand and Diageo to name but a few.

The ‘2014 What’s On’ channel will give visitors a taste of 2014 events such as the recent Big Burns’ Supper in Dumfries; launch of the River Tay salmon fishing season and wide ranging Homecoming celebrations. Viewers will also get a sneak preview of the food and drink villages at some of this year’s key gatherings including the Glasgow 2014 Commonwealth Games and the 2014 Ryder Cup.

The channel will highlight the importance of provenance by featuring specialities with protected geographical indication (PGI) status like Scotch Beef and Scotch Lamb, Scottish Smoked Salmon and Arbroath Smokies. Seasonal produce will also be promoted through recipe demonstrations from chefs like Jacqueline O’Donnell from The Sisters Restaurant and Mark Greenaway of his eponymous restaurant in Edinburgh.

Fiona Richmond, Scotland Food & Drink 2014 project manager, said: “This is a first for the industry and the 2014 Food & Drink team is working in partnership with producers and stakeholders to showcase our iconic products and fantastic natural larder at every opportunity.

“This industry has a great story to tell, from our forward-thinking producers who combine tradition with innovation to regionally-diverse products with a truly unique taste and character.  Scottishfoodanddrink.tv is a one-of-a-kind, living, breathing diary of food and drink events, producers and products in this milestone year.

“We are confident that the TV hub will bring the food and drink sector alive which will in turn build a lasting legacy that will stretch into 2015 and beyond.”

To submit short videos of around two minutes in length simply email 2014foodanddrink@3×1.com to obtain the access details to a dedicated Dropbox folder to upload the video files. The content is extremely varied and can cover everything from regional specialities, seasonal produce, new products and events to food heroes, chefs, cookery demos and innovative production techniques.

The 2014 Food & Drink Team is a collaborative approach comprising Scotland Food & Drink; Scottish Enterprise; The Scottish Government; Scottish Development International; Highlands & Islands Enterprise; EventScotland and VisitScotland.

To find out more please visit www.scottishfoodanddrink.tv.

Tags: , , ,

No comments yet.

Leave a Reply