Asparagus Gin? This Sounds Fantastic….

I get a lot of press releases each day but this one really stood out – totally planning on trying this… 

All photography © Daniel Lewis 2015

All photography © Daniel Lewis 2015

BRITAIN’S FIRST EVER LONDON DRY GIN MADE WITH BRITISH ASPARAGUS TO GO ON SALE THIS WEEK

  • Enjoy British Asparagus out of season in the form of a new limited edition gin from Portobello Road Gin
  • Director Paul Lane hand-selected 2,000 spears for their high concentration of flavour in Cambridgeshire this June
  • Other botanicals include Gentian root, juniper berries, cassia bark, nutmeg, lemon, orange peel and more
  • Inspired by Portobello Road Gin’s love of all things distinctly British

Lovingly crafted in still ‘Copernicus the Second’, then bottled and labelled by hand at London’s second smallest museum the ‘Ginstitute’ on Portobello Road, 1,000 bottles of this distinctively nutty-flavoured spirit will be available for juniper-loving fans to buy this October.

Portobello Road Gin Director Paul Lane worked with British asparagus producer Will Aveling to source 10kg of spears March in Cambridgeshire during the last days of the asparagus season this June, tasting and selecting the thinnest spears due to their high concentration of flavour.

All photography © Daniel Lewis 2015

All photography © Daniel Lewis 2015

Once picked, Paul hand delivered the spears to Master Blender Jake, who distilled the unique blend of botanicals to create the curious concoction which has the classic juniper forward character of Portobello Road Gin but with a most unusual hint of asparagus on the nose and that distinct and sweet flavour right the way through the palate. The sweetness is counteracted by the dry, bitter character of the small amount of Gentaian Root which also has a slight mineral flavour (reminiscent of wet slate) with the spicy, long finish of Portobello Road and a punchy 47% ABV.

 Portobello Road Gin is available from Waitrose, Selfridges, Tesco and Harvey Nichols. 

www.portobelloroadgin.com

 

 

 

 

 

 

 

 

 

 

Discover the true meaning of artisan gin this autumn as Portobello Road Gin have created the first ever London Dry Gin made with British asparagus. The limited edition ‘Director’s Cut’ distillation contains a unique blend of botanicals including asparagus from Cambridgeshire, harvested by Director Paul Lane this June.

 

The concept of the ‘Director’s Cut’ edition was conceived by the four Directors of Portobello Road Gin: Ged Feltham, Paul Lane, Jake Burger and Tom Coates following a long-term desire to produce a unique gin with botanicals hand-sourced by themselves.

 

Lovingly crafted in still ‘Copernicus the Second’, then bottled and labelled by hand at London’s second smallest museum the ‘Ginstitute’ on Portobello Road, 1,000 bottles of this distinctively nutty-flavoured spirit will be available for juniper-loving fans to buy this October to celebrate the anniversary of Portobello Road Gin’s discovery in 2011.

 

Paul worked with British asparagus producer Will Aveling to source 10kg of spears March in Cambridgeshire during the last days of the asparagus season this June, tasting and selecting the thinnest spears due to their high concentration of flavour.

 

Once picked, Paul hand delivered the spears to Master Blender Jake, who distilled the unique blend of botanicals to create the curious concoction which has the classic juniper forward character of Portobello Road Gin but with a most unusual hint of asparagus on the nose and that distinct and sweet flavor right the way through the palate. The sweetness is counteracted by the dry, bitter character of the small amount of Gentaian Root which also has a slight mineral flavor (reminiscent of wet slate) with the spicy, long finish of Portobello Road and a punchy 47% ABV.
Paul Lane comments “We take immense pride in our craft when producing Portobello Road Gin, distilling with integrity and individuality. But with the Director’s Cut we’re able to take our passion for experimentation to a whole new level.”
“We’ve been experimenting with the more unusual botanicals for years and have dreamed of hand-picking our own botanicals to go into a special edition gin. We actually use asparagus as a botanical at Ginstitute, where gin fans can come up with their own creation but this is the first time we’ve worked with an asparagus producer directly to handpick the spears from the ground for a gin that customers can buy. This is not a gin for everybody but those who like it love it. Before you ask, no it doesn’t…”

 

Portobello Road Gin: The Director’s Cut goes on sale at www.portobelloroadgin.com and selected independent retailers on 21 October 2015. RRP £39 for 70cl. It celebrates Portobello Road Gin’s four year anniversary (it was ‘discovered’ in autumn 2011 at ‘The Ginstitute’ on Portobello Road).

 

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